How the industry has evolved, the further rapid change ahead and where the opportunity lies for Mirriad

How in-content advertising fits into the evolving media landscape, and how in-content ads could work hand in hand with traditional formats

The bigger picture for the advertising industry and the impact of an economic slowdown

How financial pressures will lead to increased scrutiny of advertising effectiveness

What specific skills and experience are you bringing to Mirriad, including supporting further growth in the US