Name: How financial pressures will lead to increased scrutiny of advertising effectiveness
Uploaded: 2022-08-22T13:23:39.925199+00:00
Duration: 605 s
Channel: Vox Markets
Description: How financial pressures will lead to increased scrutiny of advertising effectiveness

https://d3ev5earl6dvd0.cloudfront.net/public-media/videos/004/552/004552/video_L6gRgvH.mp4#t=464

Vox Markets

How financial pressures will lead to increased scrutiny of advertising effectiveness

Career experience and work outside of Mirriad, and why Mirriad is a logical next step

How the industry has evolved, the further rapid change ahead and where the opportunity lies for Mirriad

How in-content advertising fits into the evolving media landscape, and how in-content ads could work hand in hand with traditional formats

The bigger picture for the advertising industry and the impact of an economic slowdown

What specific skills and experience are you bringing to Mirriad, including supporting further growth in the US

Vox Markets speaks to newly-appointed Mirriad non-executive director Joanna Foyle about why she joined Mirriad and what her deep advertising and technology experience will add to the ad tech specialist

TIMESTAMPS:
Career experience and work outside of Mirriad, and why Mirriad is a logical next step 0:27
How the industry has evolved, the further rapid change ahead and where the opportunity lies for Mirriad 2:10
How in-content advertising fits into the evolving media landscape, and how in-content ads could work hand in hand with traditional formats 4:49
The bigger picture for the advertising industry and the impact of an economic slowdown 6:32
How financial pressures will lead to increased scrutiny of advertising effectiveness 7:44
What specific skills and experience are you bringing to Mirriad, including supporting further growth in the US 8:36

BIO:
About Joanna
Joined the Board in July 2022. JoAnna has a depth of experience in the global advertising technology industry gained by holding executive leadership positions in operations, client services, marketing, and strategic partnerships.
JoAnna most recently served as Senior Vice President, Global Inventory at The Trade Desk. Before joining The Trade Desk, JoAnna was Chief Operating Officer at OpenSlate ahead of its sale to DoubleVerify. Prior to that, JoAnna held executive roles at Rapt (acquired by Microsoft), FreeWheel (acquired by Comcast), Adap.tv (acquired by AOL), and AOL (acquired by Verizon).

Vox Markets speaks to newly-appointed Mirriad non-executive director Joanna Foyle about why she joined Mirriad and what her deep advertising and technology experience will add to the ad tech specialistTIMESTAMPS: Career experience and work outside of Mirriad, and why Mirriad is a logical next step 0:27 How the industry has evolved, the further rapid change ahead and where the opportunity lies for Mirriad 2:10 How in-content advertising fits into the evolving media landscape, and how in-content ads could work hand in hand with traditional formats 4:49 The bigger picture for the advertising industry and the impact of an economic slowdown 6:32 How financial pressures will lead to increased scrutiny of advertising effectiveness 7:44 What specific skills and experience are you bringing to Mirriad, including supporting further growth in the US 8:36BIO: About Joanna Joined the Board in July 2022. JoAnna has a depth of experience in the global advertising technology industry gained by holding executive leadership positions in operations, client services, marketing, and strategic partnerships. JoAnna most recently served as Senior Vice President, Global Inventory at The Trade Desk. Before joining The Trade Desk, JoAnna was Chief Operating Officer at OpenSlate ahead of its sale to DoubleVerify. Prior to that, JoAnna held executive roles at Rapt (acquired by Microsoft), FreeWheel (acquired by Comcast), Adap.tv (acquired by AOL), and AOL (acquired by Verizon).

https://d3ev5earl6dvd0.cloudfront.net/public-media/videos/004/552/004552/video_L6gRgvH.mp4