Name: The ongoing development of the product to meet and anticipate customer needs
Uploaded: 2023-04-19T11:14:45.678016+00:00
Duration: 1164 s
Channel: Vox Markets
Description: The ongoing development of the product to meet and anticipate customer needs

https://d3ev5earl6dvd0.cloudfront.net/public-media/videos/005/842/005842/video_05DI337.mp4#t=600

Vox Markets

The ongoing development of the product to meet and anticipate customer needs

Introducing Crimson Tide (TIDE), its core mpro5 product, and the benefits it offers its customers across key sectors including logistics and facilities management.

Describing the business model behind 30% sales growth reported in its latest results, and the high-margin, low churn nature of its “Software With A Service” contracts.

Driving growth by selling more services to existing clients.

Investment in the business to develop the product, scale the business, and expand geographically.

Details of the first US contract, and how Crimson Tide is positioning itself to address the opportunity there.

The trends supporting growth, including expansion of the Internet of Things (IoT), ESG reporting, and the needs of companies for data management products that support regulatory reporting.

Discussing a sales pipeline at record levels and growing.

A first major contract with the NHS, and the huge opportunity to support the health service in driving efficiencies in the NHS estate.

In this interview, Vox Markets talks to Jacqueline Daniell, Group CEO of fast-growing SaaS company Crimson Tide, about how it’s primed itself for growth by investing in its business to help companies make sense of the vast quantities of data generated by Internet of Things hardware.

0:35 Introducing Crimson Tide (TIDE), its core mpro5 product, and the benefits it 
offers its customers across key sectors including logistics and facilities 
management. 
2:40 Describing the business model behind 30% sales growth reported in its 
latest results, and the high-margin, low churn nature of its “Software With A 
Service” contracts.
4:11 Driving growth by selling more services to existing clients.
4:44 Investment in the business to develop the product, scale the business, and 
expand geographically.
10:00 The ongoing development of the product to meet and anticipate customer 
needs
10:50 Details of the first US contract, and how Crimson Tide is positioning itself 
to address the opportunity there.
14:11 The trends supporting growth, including expansion of the Internet of 
Things (IoT), ESG reporting, and the needs of companies for data management 
products that support regulatory reporting. 
15:57 Discussing a sales pipeline at record levels and growing.
17:45 A first major contract with the NHS, and the huge opportunity to support 
the health service in driving efficiencies in the NHS estate.

In this interview, Vox Markets talks to Jacqueline Daniell, Group CEO of fast-growing SaaS company Crimson Tide, about how it’s primed itself for growth by investing in its business to help companies make sense of the vast quantities of data generated by Internet of Things hardware.0:35 Introducing Crimson Tide (TIDE), its core mpro5 product, and the benefits it offers its customers across key sectors including logistics and facilities management. 2:40 Describing the business model behind 30% sales growth reported in its latest results, and the high-margin, low churn nature of its “Software With A Service” contracts. 4:11 Driving growth by selling more services to existing clients. 4:44 Investment in the business to develop the product, scale the business, and expand geographically. 10:00 The ongoing development of the product to meet and anticipate customer needs 10:50 Details of the first US contract, and how Crimson Tide is positioning itself to address the opportunity there. 14:11 The trends supporting growth, including expansion of the Internet of Things (IoT), ESG reporting, and the needs of companies for data management products that support regulatory reporting. 15:57 Discussing a sales pipeline at record levels and growing. 17:45 A first major contract with the NHS, and the huge opportunity to support the health service in driving efficiencies in the NHS estate.

https://d3ev5earl6dvd0.cloudfront.net/public-media/videos/005/842/005842/video_05DI337.mp4