Name: Advances in audience measurement and the increasing priority given to attention as an engagement metric
Uploaded: 2023-01-13T11:52:55.739908+00:00
Duration: 624 s
Channel: Vox Markets
Description: Advances in audience measurement and the increasing priority given to attention as an engagement metric

https://d3ev5earl6dvd0.cloudfront.net/public-media/videos/005/643/005643/video_5Uoq5b1.mp4#t=235

Vox Markets

Advances in audience measurement and the increasing priority given to attention as an engagement metric

ChatGPT and the coming of age of Artificial Intelligence and robotics

Lingering questions over the creation of the metaverse

The MSG Sphere and the prospects for fully immersive entertainment

How Mirriad is positioned to take advantage of changes to the advertising measurement landscape

The rationale behind Mirriad’s pivot to focus on the US

Artificial Intelligence high on the agenda at CES Las Vegas
Stephan Beringer, CEO of ad tech specialiast Mirriad Advertising, speaks to Vox about the big trends discussed at CES Las Vegas, the world’s largest technology show

1:30 ChatGPT and the coming of age of Artificial Intelligence and robotics
3:24 Lingering questions over the creation of the metaverse
3:55 Advances in audience measurement and the increasing priority given to attention as an engagement metric
4:53 The MSG Sphere and the prospects for fully immersive entertainment
6:44 How Mirriad is positioned to take advantage of changes to the advertising measurement landscape
8:00 The rationale behind Mirriad’s pivot to focus on the US

Artificial Intelligence high on the agenda at CES Las Vegas Stephan Beringer, CEO of ad tech specialiast Mirriad Advertising, speaks to Vox about the big trends discussed at CES Las Vegas, the world’s largest technology show1:30 ChatGPT and the coming of age of Artificial Intelligence and robotics 3:24 Lingering questions over the creation of the metaverse 3:55 Advances in audience measurement and the increasing priority given to attention as an engagement metric 4:53 The MSG Sphere and the prospects for fully immersive entertainment 6:44 How Mirriad is positioned to take advantage of changes to the advertising measurement landscape 8:00 The rationale behind Mirriad’s pivot to focus on the US

https://d3ev5earl6dvd0.cloudfront.net/public-media/videos/005/643/005643/video_5Uoq5b1.mp4